Entry 7 - About the Label

As for the label, the designing process was fairly straight forward as I already knew which image and text type to use. I made sure I included every detail that the assignment required.

The assignment mentioned using a logo. To do this I used the paint blotter tool and created a splodge on the label. I used the sliders provided to blend different shades of colours together to make it look like a form of professional logo.  

The assignment also mentioned demonstrating at minimum, the pen tool, type tool, placing images, brushes, clipping masks, guides, layers, transparencies, text wrap. I used all of these techniques. 

Below will state each of their purpose in my Label;

pen tool – I used the pen tool’s path to enable me to utilise the brush. The brush was used to add splashes of blood onto the label background

type tool – this tool was used to type out the title and the production detail. I used the text wrap to help keep the text in the right area on the label (wraps around other content nicely).

Placing images – this is just the process of getting images into the layers

Brushes (used with pen tool to create blood stains)

Clipping mask – created the circular template for the disc

Guides – the blue lines which helped me to manage my content

Layers – consisted of each different element

Transparencies the text was made on transparent layers

Mind Map For Label:

Evaluation – I would rate my overall progress at about 7 out of 10 as there was a lot of room for improvement. I could have put more effort in the realness of the outcome i.e. including real content such as a dolby digital sign or other similar content to make it look somewhat professional. Apart from that, the experience of this was enjoyable to a certain extent. 

I liked the fact that the brush and pen tool were vector tools as this enabled me to enlarge and stretch the content without it looking horrible and pixelated as it would with bitmap.

Next time I would perhaps consider spending more of my time researching the examples of labels and applying different techniques within my work to make it look much better.